Through its A2 Training service, A2Partner Consulting aims to:
• Make your direct sale force aware of the essential issues around partnerships and enable them to build an effective channel network
• Train your indirect sale force in the management and development of partners
• Support your management team in its strategic approach to partnerships. 

Train your Senior Management: A2Partner Consulting can help you understand the value of a partner strategy, and define as well as implement an indirect route to market to gain market share. We can help senior managers to strengthen and dynamise an existing partner network and support on a day-to-day basis a partner culture. 

Train your direct sales organisation: Direct sales teams have a number of options to support their customers’ complex ecosystem, one of which is the partner network. A2Partner Consulting offers training seminars  that are dedicated to direct sales employees. During these sessions, we can analyse and optimise your processes and organisation to maximise your partner network return-on-investments.

Train your indirect sales organisation: A2Partner Consulting offers dedicated training courses to channel and/or alliance-type sales organisations. The goal is to help sales managers develop effective and complementary partner networks, improve the relationship with these partners and optimise the company’s investments. A2Partner Consulting also offers a multi-tier certification programme for all employees involved with partners.

Train your partners: A2Partner Consulting can also train your actual partners in your work ethics and processes, your value proposition, your sales and marketing tools or even your products. This will guarantee a closer and more profitable relationships between your company and your partners.