Choosing a strategic alliance is never a simple and risk-free decision. It should be the result of a long and precise analysis of your company’s development objectives. Your expectations should also take into account the risks for your company.

A2Partner Consulting can help you identify and define the various elements necessary for the success of an alliance programme. We can support you from the conception to the successful implementation of the partnership(s).

Our A2 Alliances service covers the following elements :


Analysis: We can complete an in-depth analysis and assessment of your company’s alliance strategy, objectives and programme(s).


Review or creation of the Alliance business plan: A2Partner Consulting can help you implement your alliance strategy and identify potential and target partners. We can also review, (re)-define and (re)-structure your alliance programme.


Creation of the Alliance programme: We can create your sales and marketing programmes, structure your Alliance tiers, define partnership roles and help you roll out your Alliance programme.


Creation of the joint business plan: The success of your alliances often depends not only on your overall strategy but on the quality of the operational deployment of your programme(s). A2Partner Consulting can assist you in rolling out your plan jointly with your own team and alliance partners.