Should your company wish to bring new channel-centric products to market or to venture into new territories, you may want to consider new routes-to-markets. Indirect selling is an effective way to reach new opportunities, as long as these VARs, resellers and/or distributors are managed by channel professionals. Our A2 Channel service can support you in :

Recruiting partners : Whether you are about to launch a new channel-focused product, or wish to enter the French market but do not understand the local channel landscape and players, or intend to venture in the SMB market, you may require new channel partners..
A2Partner Consulting can assist you in defining your channel recruitment criteria and campaign as well as in organising recruitment events and introduce you to the most relevant new partners.

Training your partners : Once recruited, your channel partners will constantly require product and sales training to better represent your organisation. A2Partner Consulting can help you train your partners as well as your own channel sales and account managers. 

Evaluating your channel performance and capabilities : While setting an indirect channel often looks very promising, the impact and benefits of indirect selling are not often long-lasting. A2Partner Consulting can help you test and evaluate your partners to keep your channel momentum high.

Motivating your channel : Partners need to be constantly energised through regular promotions and incentives, attractive contract terms, rewards and other marketing activities. A2Partner Consulting can suggest new strategies and activities and can analyse the impact these have on your partners.

Recruiting channel sales staff: Our A2 Externalisation service also applies to channel functions and recruitement efforts. A2Partner Consulting can provide you with full- or part-time channel sales managers to complement your sales team.